But pay-per-click can fill a few important roles:
But pay-per-click can fill a few important roles: Campaign- and issue-based traffic: If you have a short-term campaign for a new product, service or special issue, pay-per-click can be a great way to generate buzz. Natural search engine optimization is a PR-based, long-term attempt to grow your brand and image. It’s too expensive, and bid amounts inevitably climb. If you get more traffic, you pay more money in direct proportion to that traffic - your cost per click stays constant, and your overall cost increases. Niche terms: If you are trying [...]
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