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. You are responsible for payment whether your business is profitable or not . Consequently, it is critical that [...] . the franchisor, the owner and developer of the franchise system licenses [you] franchisees to use trademarks, service marks, logos, or advertising owned or developed by the franchisor.” (International Franchising Association, Franchising basics) . Other programs are less restrictive and allow for the usage of both a trade name in addition to the franchisor’s brand name ? Area Development Franchising In accordance with a “development schedule”, the franchisee agrees to establish a predetermined number of “unit franchises” within a particular territory
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